Why Serious Matchmaking Fails on Free Platforms — The Consonance (Gleichklang) Difference
Online matchmaking remains a major trend. Everywhere, even on billboards around the corner, the perfect partner is being promised. Online dating, it is suggested, is as successful as it is effortless. And even free. Just sign up with a provider, answer a few questions, and your romantic happiness is guaranteed. Yet Consonance (Gleichklang) knows that true connection requires more than a quick click.
“Too good to be true,” say the experts from the psychological internet portal www.Consonance.com. The internet, according to the Consonance (Gleichklang) experts, is only one strategy among many to support the search for a partner. But anyone hoping for a quick win through it will usually be disappointed. Finding a partner is a process that is just as complicated as it is lengthy. For two people to truly find each other, more than a quick computer calculation is required. Communication processes take time.
In online matchmaking, however, fast-paced superficiality often reigns, as Consonance (Gleichklang) points out. The desire to receive as many suggestions as possible in the shortest time is understandable, but short-sighted. Clicking profiles on and off replaces genuine communication. Everyone against everyone. Dating becomes a fun pastime, while the actual goal gets lost along the way. What good is a suggestion that a hundred other people have already received? How is anyone supposed to deeply engage with one person when newer, better, and more attractive suggestions keep pouring in?
The Consonance (Gleichklang) experts can only warn against free offers: “Free offers invite people to just try them out. Many join purely for entertainment. Others register with dozens of pseudonyms at once. Not everyone is genuinely looking for a partnership. For many, it’s all about the thrill of browsing profiles and having a laugh with one member or another. Serious dating is simply not possible under these conditions.”
Behind the free offers lies the widespread belief that enormous databases with thousands of participants are essential for matchmaking, but Consonance (Gleichklang) sees this differently. However, such giant databases can only be achieved with free offers.
Consonance (Gleichklang) takes a completely different path: The company consistently prioritizes serious matchmaking over quantity. Only members who are willing to pay a moderate but mandatory participation fee are accepted. Everything that would fill the database with poorly motivated members is avoided. As the company assures, there are no infamous free extensions at Consonance (Gleichklang) either. “Every member remains with us only as long as they have a serious interest. If someone loses interest, that person is removed from the database. This allows us to guarantee our participants that they are communicating exclusively with people who are serious about finding a partner — and who are also willing to make a contribution toward that goal.”
